You’re New to Online?

With over 87% of British consumers making online purchases in 2020, the pandemic has lead to an even larger uptake in online purchasing. When your business is selling photos it only makes sense to have a visual purchase sold online.

   
   

Online Myths

Online Facts
✗ Parents haven’t got internet ✓Parents have had to have internet in the home for virtual classes
✗ Schools don’t want online ✓Schools prefer online as there is less work, less interruption and no cash collection
✗ I will make less money ✓More variety, incentives, marketing notifications and mix-and-match packs lead to higher average spends online
✗ With GDPR in place, photos cannot be sold online ✓In many instances selling photos online through password-secured individual galleries is more GDPR-compliant than selling through proofs

Testimonial Hybrid Proofs Online vs. Proof Cards

“Since the Pandemic we made the decision to not print proof cards anymore. We haven’t seen any drop off in sales at all since going 100% online with GotPhoto (we ran a Hybrid model previously) and in fact in many cases the sales have improved. A lot of companies like us have been doing proofs the same way for so long and they feel that changing that could affect sales or that people won’t be able to order.”

– Matt McDowall
Churchbury Photographic

Hybrid Proofs

Transition Made Easy
1

Parents choose between ordering online or on paper

2

School reaches a 90% online order rate

Remove the proof cards from that job the following season.

3

Move online on your terms

Book a consultation to tell us what you need.

Book a Consultation

Still not convinced?

Ask yourself if your business is struggling with some of the limitations of proof cards

   
   

Advantages of

Online

Customer Data Potential buyer & customer data is conveniently collected in the built-in database
Shop Experience Fully mobile optimised online gallery with unlimited pictures, zoom, cropping and effects, parents can purchase all year round
Siblings/Groups Order from one gallery, sibling packages, group add ons, composite tool
Marketing Customisable text and email marketing
Upselling Intelligent integrated upselling tools
Production Effort Fully automated production workflow and fulfilment
Customer Service Tool Inclusive customer service tool directs queries where they need to go (lab, photographer, GotPhoto); schools are not involved
Costs No upfront costs; flat, transparent service fee, option to utilise cheap and easy hybrid proofs
Payments Online, secure, guaranteed, easy, parent pays direct to your stripe account
Postage Full flexibility: either bulk by batch or direct to home, instant digital delivery

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