You’re New to Online?
With over 87% of British consumers making online purchases in 2020, the pandemic has lead to an even larger uptake in online purchasing. When your business is selling photos it only makes sense to have a visual purchase sold online.
|✗ Parents haven’t got internet
|✓Parents have had to have internet in the home for virtual classes
|✗ Schools don’t want online
|✓Schools prefer online as there is less work, less interruption and no cash collection
|✗ I will make less money
|✓More variety, incentives, marketing notifications and mix-and-match packs lead to higher average spends online
|✗ With GDPR in place, photos cannot be sold online
|✓In many instances selling photos online through password-secured individual galleries is more GDPR-compliant than selling through proofs
Transition Made Easy
Parents choose between ordering online or on paper
School reaches a 90% online order rate
Remove the proof cards from that job the following season.
Move online on your terms
Book a consultation to tell us what you need.
Still not convinced?
Ask yourself if your business is struggling with some of the limitations of proof cards
|Potential buyer & customer data is conveniently collected in the built-in database
|Only ordering customers’ data can be collected
|Fully mobile optimised online gallery with unlimited pictures, zoom, cropping and effects, parents can purchase all year round
|A3/A4 proof card with limited amount of pictures – analogue experience
|Order from one gallery, sibling packages, group add ons, composite tool
|Separate group, sibling and individual order forms
|Customisable text and email marketing
|No further communication outside of proof cards
|Intelligent integrated upselling tools
|Fixed presentation, not interactive for customer
|Fully automated production workflow and fulfilment
|Time-consuming inputting of proof card orders
|Customer Service Tool
|Inclusive customer service tool directs queries where they need to go (lab, photographer, GotPhoto); schools are not involved
|Phone calls to lab, school and parents
|No upfront costs; flat, transparent service fee, option to utilise cheap and easy hybrid proofs
|Printing costs for proof cards and high labour costs (dropping off & collecting proofs, picking up & delivering orders, etc.)
|Online, secure, guaranteed, easy, parent pays direct to your stripe account
|Cumbersome & time-consuming: collecting cash, bounced cheques, hand written card info, school responsibility
|Full flexibility: either bulk by batch or direct to home, instant digital delivery
|Inflexible and short batch window, manual digital delivery